The weekly audience of all forms of online radio (streaming such as Pandora, iHeartRadio, AccuRadio and others) is now at an estimated 76 million Americans ages 12 and older, reaching 29% of the population and representing an increase of more than 30% from one year ago according to the new national survey from Arbitron Inc. and Edison Research.
When strategizing with your Shaker Account Executives on methods for geo-targeting audio messages to generate applicant flow for a talent acquisition campaign, consider online streaming in conjunction with or as an alternative to broadcast radio.
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